Press Release: Lytro Redefines Photography with Light Field Cameras
Just a trip down memory lane with the first Press Release of the Lytro Light Field Camera:
Lytro Redefines Photography with Light Field Cameras
Introduces Biggest Innovation Since Digital Cameras
Including The Ability to Focus a Picture After It’s Taken
Mountain View, CA – June 22, 2011- Lytro, Inc. announced today that it is developing a “light field” camera for consumers that will forever change the way people take and experience pictures. Later this year, Lytro will start selling light field cameras that can capture all of the light rays in a scene to offer photographic capabilities never before possible, such as focusing a picture after it’s taken. Lytro cameras will also create interactive, living pictures that can be endlessly focused and refocused by both the photographer and the viewer, bringing new creative possibilities to photography. In 2010, consumers worldwide spent more than $38 billion on cameras.